MyTown Marketing Group

NYLO

Jennifer Bucholtz — Mon, 23 Apr 2012 14:47:33 +0000

As part of an MBA course, Strategic Marketing, we developed a proposed marketing plan for NYLO hotels.

In the marketing plan, we analyzed the company’s objectives, strategy and performance. We also identified their primary and secondary markets. These data were used to develop a brand promise for NYLO. From this promise, we identified branding elements. These were incorporated into the print ad we designed and included in the proposal.

Lofts at Mercer Village

Jennifer Bucholtz — Thu, 15 Sep 2011 10:15:31 +0000

“Lofts at Mercer Village: Anchoring ‘College Town Cool’ with Student Housing and Community Retail” was featured in the Fall 2011 print and online edition of The Mercerian, Mercer University’s alumni magazine.

The Mercerian is published by the Office of Marketing Communications at Mercer University.

Read the online version of the article at Mercer University’s Web site.

View the online Fall 2011 edition of The Mercerian, containing this article.

Papa Dukes Coffee

Jennifer Bucholtz — Thu, 15 Sep 2011 08:14:01 +0000

“Mercerians Blend Talents to Brew Business Steeped in Family Tradition” was featured in the Fall 2011 print and online edition of The Mercerian, Mercer University’s alumni magazine.

The Mercerian is published by the Office of Marketing Communications at Mercer University.

Read the online version of the article at Mercer University’s Web site.

View the online Fall 2011 edition of The Mercerian, containing this article.

The Fresh Food Company

Jennifer Bucholtz — Thu, 15 Sep 2011 08:13:31 +0000

“Renovations Deliver a Fresh Dining Experience Uniquely Mercer” was featured in the Fall 2011 print and online edition of The Mercerian, Mercer University’s alumni magazine.

The Mercerian is published by the Office of Marketing Communications at Mercer University.

View the online Fall 2011 edition of The Mercerian, containing this article.

Mercer Business, Bachelor of Business Administration

Jennifer Bucholtz — Thu, 15 Sep 2011 08:12:05 +0000

MyTown Marketing Group developed Mercer Business’s Bachelor of Business Administration (BBA) Web site, and contributed to Mercer Business’ overall Web site navigation. The project included developing 64 new and unique pages consistent with the School’s branding. Included in the project’s scope, we developed custom content and wrote features that spotlighted students & alumni, as well as outlined Mercer Business’ majors, curriculum and experiential learning opportunities. Professional photography and scheduled photo shoots were included in the project as well as graphic design. The project’s goal was to provide a clean simple Web site design that allows users to focus on the site’s information, with photography and minimal graphics creating visual appeal and reinforcing the School’s branding.

Students expressing interest in applying to the School’s program increased by 20%, three months following Mercer Business’s Bachelor of Business Administration (BBA) Web site launch. This rate of increase in interest was unprecedented for the School. MyTown Marketing Group delivers results.

Web pages from the project:

Program Overview, BBA
Student Profiles
Interview: Kaitlyn Schmitt ’13 BBA
Alumni Profiles
Interview: Jaron Bergeron ’10 BBA, ‘12MBA

About the School
History
Accreditation
Rankings

Because Mercer University’s main Web site infrastructure already utilized a content management system (CMS), we used their existing CMS for developing the Mercer Business site. This allows Mercer staff and faculty the ability to easily update and change the site’s content as desired, and it keeps all of the University Web sites on their preferred CMS.

MyTown Marketing Group works across multiple content management systems, with the end-user’s goals in mind. If you already have an existing Web site that you want to maintain, but need new content, photography and graphics – we can help. However, if you already have a Web site and can’t stand it because of its difficulty to manage – we can help with that, too. Whether you are starting from nothing, or an already existing Web site, we can help you find a solution that fits your needs.

Let us know how we can help. Email us or call (478) 973-9646.